Default grid view for Search Advertising Channel support cross-publisher management for Google Ad Words & Bing Search.
Problem Statement
At Marin our primary user experience was a filterable grid with multiple thousands of Advertising Units editable line by line or in-bulk operations. Users wanted to apply ad hoc filters and unstructured queries to identify groups of campaigns or keywords for manual and machine learning based bid editing. The back-end services supporting the unstructured queries often required several minutes before completing the requested edits.
Design an experience that could provide users with immediate response and enough data to allow them to create bulk edits on thousands of campaigns or ad units. Refine the information architecture to support multiple publisher partners (Google, Facebook, Bing). And modernize the look and feel to latest commercial enterprise standards and along with our current brand guidelines.
Users
Advertising Executives and Campaign Managers for Search, Social or Display.
Demographics: Primary User - 21-35 year old college educated jr. staff member.
Research Artifacts
Information Architecture defined based on card sorting activities with 15 users and internal stakeholders.
Designs
Users can enable KPI Visualizations inline for the currently applied filtered dataset. In this example 2 filters are applied.
Charted data points is another visualization option available with the dataset. In this example users can see Impressions, Clicks and Conversions graphed for the currently filtered keyword ad units.
To modify the charting options user can access the menu to view by Cumulative Totals versus Non-Cum comparisons for a given time period. Additionally the can maximize the view, add/remove different metrics and set their bucketing options for the data.
Displaying all 3 visual elements for a given dataset. Charted Data, KPIs and the data set within the grid view. User can configure the view to support any number of ways explore their advertising trends.